M Media Group has been commissioned to launch a targeted ad on Facebook for German audiences. The audience is a lookalike audience based on previous website converters, with a demographic targeting setting ensuring only German speaking people are targeted.
The previous media content had been an English language video. In this ad, M Media opted to use an image as no German language video ad was available. The image used for the ad has been selected in part thanks to its incredible performance with the German Reddit community, who have engaged and purchased from the website as a result of the image.
The text is a German language adaptation of the currently best performing English language ad text. The rest of the ad options remain the same.
This ad has the goal of converting German Facebook users into paying customers.